Foundations of Marketing Strategy

Course review:

You’ll develop and hone your analytical skills, which will last throughout your working life, and gain a deeper understanding of external and internal business processes. You will discover how marketing models fit together and are used in practice and be able to work out action plans for implementing your newly acquired skills.

Your organisation will benefit from an increasing awareness of how effective marketing strategies will impact your business, and how they can lead directly to performance and profit improvements. A greater understanding of customers, competitors and organisational structure and communication will lead to sharper strategic focus.