Full Time Graphic Design

BA (Hons) Graphic Design
Awarded by:
The University of Hull

UCAS code:
W291

Course code:
X002

Course Level:
Level 4-6

Location:
High Melton

Attendance:
Full-time

Hours p/w:
16

Duration:
3 years full-time

Day/Times:
Year 1: Mon, Wed, Thu

Year 2: Tue, Thu, Fri

Year 3: Mon, Tue, Wed

Start Date(s):
September

Cost:

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Course Description

The course structure enables you to realise a professional identity within the graphic design and associated media industries, and aims to help you to achieve your full potential by developing and challenging conventional design theories through experimental and practical applications.

Contemporary graphic design requires an appreciation of all forms of visual communication, and you will be shown, through demonstration and explanation, how to continuously expand and develop your skills by undertaking challenging project briefs, often in collaboration with local and regional business organisations.

Essential â€-tools of the trade†such as the layout pad, computer, and other more traditional materials will be introduced and discussed in detail to challenge you and diversify your thinking during the conceptual and developmental design stages of each project brief.

Course Content / Structure

You will examine the current world of graphic design and develop personal skills in all of the following essential areas:-

• Advertising and the promotion of brands using all available forms of sensory communication
• Art Direction and how graphic design, photography and illustration is used to transmit specific brand messages and values
• Branding and the tools needed to present a coherent and unified brand identity to a specific target audience and/or end user
• Editorial/Print design for books, magazines and periodicals; when traditional knowledge
  about printed elements including colour, typography, layout, imagery and art direction combine with skills in digital application to produce exciting and considered design proposals
• Print Reproduction and an appreciation of how artwork should be prepared for
  digital reproduction
• Professional Practice and the management and presentation of successful graphic design to specific target audiences and/or end users. An appreciation of local, regional and global graphic design/branding practice will also be addressed. Portfolio development and salesmanship skills will also form a core element of this area of study
• Typographic design and how the letterform is applied as a visual identifier of particular brands, products and/or services
• Website design and the translation of â€-brand†onto online media applications

The BA (Hons) Graphic Design Course Structure is as follows:

Year 1 Modules

• Visualisation
• Historical/Contextual Studies 1
• Design Processes/Theory
• Computer Applications for Design
• Studio Practice

Year 2 Modules

• Historical and Contextual Studies 2
• Business Practice
• Advertising
• Brand Identity and Design
• Editorial Design
• Typographic Design

Year 3 Modules

This final year of the course requires learners to compile a body of work including a professional portfolio and a practical exhibition. In order to achieve this you will study

the following modules:

• Dissertation
• Externally Set Briefs
• Final Major Project

In addition, all three year groups will participate in the following:-

• Educational visits
• Live briefs
• Visiting lecturers from industry

Course Assessment

Your progress will be assessed via formal critiques with written feedback at the end of each project. You will be formally assessed at the end of each year and in the final semester, when you will demonstrate your skills through the production of a major project.

Entry requirements

Entry to the course requires a minimum of one of the following:

• â€-A†Levels (160 UCAS Points)
• BTEC National: Pass
• Diploma in Foundation Studies
• Adult Access to HE
• APL
• Relevant work/background experience
• Applications from mature students who can demonstrate a capability to pursue the course successfully are encouraged
• A portfolio of design related work needs to be presented at interview.

The Course

In order to undertake and complete this programme of study you must be able to demonstrate a competent command of written, visual and verbal communication appropriate to this level of study.

Your literacy and numeracy skills must be at Level 3 or above and evidence of these shown at interview stage.

Progression Routes

This Honours Degree prepares you fully for a career within the following areas:

- Branding

- Typographic Design

- Editorial Design

- Website and Interactive Media Design

Alternatively, you may wish to undertake a MA (Level 7) qualification in a related

subject area, such as the MA Design Enterprise programme, which is offered by The Faculty of Arts at the University Centre, High Melton, Doncaster.