Glasgow Caledonian University

MSc Digital Brand Marketing

Glasgow Caledonian University
In Glasgow

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Important information

Typology Course
Location Glasgow (Scotland)
  • Course
  • Glasgow (Scotland)

90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Update your skills set through the critical examination of today’s digital environment with a specific focus on the impact of technology on brand and consumer engagement.

Facilities (1)
Where and when



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Cowcaddens Road, G4 0BA


On request

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What you'll learn on the course


Course programme

IELTS level 6.0 with no element below 5.5

A minimum of UK 2.2 or equivalent is required.

You will be considered if you do not satisfy the 2.2 Honours requirement but have successfully completed an INTO Graduate Diploma in Business (e.g. GCU INTO’s Graduate Diploma in English with Business) or equivalent.

We also consider flexible entry for those with recognised prior learning RPL and credit transfer where you can demonstrate 50% of the credit required at the final level of your award through accredited modules. More on recognition of prior learning.

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