University of Glasgow

International Strategic Marketing [MSc]

4.3 fantastic 3 opinions
University of Glasgow
In Glasgow

Price on request
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Important information

Typology Postgraduate
Location Glasgow (Scotland)
Start Different dates available
  • Postgraduate
  • Glasgow (Scotland)
  • Start:
    Different dates available
Description

You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises. You will have the opportunity to attend networking events and guest speaker lectures by business leaders. Previous speakers have included the head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries. You will gain an in-depth understanding of current issues and controversies in the global business environment. The University of Glasgow Adam Smith Business School celebrates the legacy of Adam Smith by developing enlightened and enterprising graduates and internationally-recognised research with real socio-economic impact. The School is an accredited member of the Association to Advance Collegiate Schools of Business (AACSB International).

Facilities (1)
Where and when
Starts Location
Different dates available
Glasgow
University Avenue, G12 8QQ, Glasgow, Scotland
See map
Starts Different dates available
Location
Glasgow
University Avenue, G12 8QQ, Glasgow, Scotland
See map

Questions & Answers

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Opinions

4.3
fantastic
Course rating
100%
Recommended
4.4
fantastic
Centre rating

Reviews on this course

K
Katy
4.0 26/05/2019
About the course: It is just beyond great
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
P
Phoebe
4.5 25/05/2019
About the course: They delivered more than they offered. Great experience and it was really interesting and I learned a lot, thanks for everything. I had a nice time in all.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
A
Anna Galloway
4.5 22/05/2019
About the course: Glasgow is amazing. It has been a great experience for me. There are a variety of social events and activities. I had the time of my lfie here so far.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

Achievements for this centre

This centre has demonstrated its quality on Emagister
9 years with Emagister

What you'll learn on the course

IT
Marketing
International
Management
IT Management
School
Global Business
Market
Global
Business Environment

Course programme

You will take a series of core and optional courses, followed by a substantial independent piece of work, normally in the form of a dissertation. There will be an emphasis on active learning experience in multi-cultural groups. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations, all regularly supported by an electronic learning environment. You will be given the opportunity to pursue in-company projects and business simulations and participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings.

Core courses
  • Consumer behaviour
  • Global business environment
  • International strategic management
  • Managing across cultures and comparative management
  • Marketing communications
  • Marketing ethics and society
  • Marketing planning and decision making
  • Services marketing
  • Strategic marketing management.
Sample optional courses
  • Advanced topics in marketing futurecast
  • Analytical problems in marketing futurecast
  • Business simulation
  • Export marketing
  • E-Marketing strategy
  • Internationalisation of SMEs
  • Sales management and techniques.

Additional information

Who is the programme for?

This innovative, research-led degree, which in recent masters rankings is the top in Scotland and in the top 10 in the UK, will make you ready for a global future.  It is designed for graduates who have the skills and attributes to pursue careers in strategic marketing or business/market analyst roles within international and multinational organisations.

What will I get from this programme?

On the MSc International Strategic...


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