International Strategic Marketing [MSc]

You will take a series of core and optional courses, followed by a substantial independent piece of work, normally in the form of a dissertation. There will be an emphasis on active learning experience in multi-cultural groups. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations, all regularly supported by an electronic learning environment. You will be given the opportunity to pursue in-company projects and business simulations and participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings.

• Consumer behaviour
• Global business environment
• International strategic management
• Managing across cultures and comparative management
• Marketing communications
• Marketing ethics and society
• Marketing planning and decision making
• Services marketing
• Strategic marketing management.

• Advanced topics in marketing futurecast
• Analytical problems in marketing futurecast
• Business simulation
• Export marketing
• E-Marketing strategy
• Internationalisation of SMEs
• Sales management and techniques.