HND Marketing

HND Marketing

KEY FEATURES
The course embraces a range of subjects selected to enable learners to gain competence in marketing. It is designed for those who wish to pursue or develop a career in marketing or in one of its associated areas such as advertising or exporting. The course is designed to give candidates the necessary skills to work within a marketing environment. Course work includes projects, assignments as well as short answer questions all of which are assessed using continuous methods.

COURSE CONTENT

A selection of core units includes:

YEAR 1:
Principles of Marketing, Principles of Promotion, Marketing Research Theory, Consumer Behaviour and the Marketing Process, Managing Distribution: An Introduction, Principles and Practice of Selling.

YEAR 2:
Marketing Planning Process, Integrated Marketing Communications, Sales Management, Marketing Research Applications, Marketing Relationships, Industrial Investigation, Marketing: Graded Unit 2.

NOTE:
Applicants who achieve 3 Higher Grade passes may be able to access the Diploma of Higher Education in Business.

COURSE CODE:

3FHDMRKT

DURATION:
1 year Full time

START DATE:
August - 2010

COMPLETION DATE:
June - 2011

PROGRESSION
Successful completion can allow learners to work in marketing, promotion or export departments of industrial or commercial companies. It leads to entry to 2nd or 3rd year of the BA degree in Marketing at the University of the West of Scotland, Caledonian, Stirling, Napier Universities, and Queen Margaret University College. The course can lead to entry to various courses within the Chartered Institute of Marketing (CIM).

SCQF PROGRESSION
8 - 9

Requirement
Two Higher Grade passes at grade C or above including English (alternatively, Modern Studies, Economics or History may be accepted) and two other passes at Standard Grade (or equivalent) at band 3 or above; or completion of a NQ including Higher Communication and appropriate subject modules. NOTE: Applicants who achieve 3 Higher Grade passes may be able to access the Diploma of Higher Education in Business.