Influencing with Behavioural Styles

DISC is a model of human behaviour that helps you to understand why people do what they do.


The dimensions of Dominance, Influence, Steadiness and Compliance make up the model and interact with other personality factors to describe human behaviour.


This online course was created to help you apply DISC behavioural principles to influencing and selling situations.


By understanding your inherent behavioural style and then learning how to determine and appropriately react to the buying styles of your customers and clients, you will be better able to communicate, motivate, convince and ultimately influence more buying decisions. It will help you to sell more products or sell more services.


Everybody has their own style based around their behavioural preferences. Each person instinctively acts according to their inherent style. Customers will act out their styles in buying situations. Salespeople will feel more comfortable selling according to their natural styles.


Being able to identify the behavioural style of your customers will give you valuable insights that you can use to establish rapport, open lines of communication, build trust, motivate and influence.Ways to work with each behavioral style will be explored along with techniques to enhance and improve your interactions leading to better communication.