Introduction to Advertising Art Direction
Course
In London
Description
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Type
Course
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Level
Beginner
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Location
London
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Duration
1 Week
This course provides a practical understanding of what it takes to art direct multi-media advertising campaigns.
At the beginning of the course you will develop concepts in response to a brief. Once you have an approved concept, you will produce a layout to indicate where the elements are placed. You then develop a finished solution on a Mac combining all the relevant elements in your layout. In doing so, you will absorb the basic principles of visual communication while learning the value of branding a product through art direction, colour and typography.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Production
- Appreciation
- Photoshop
- Illustration
- Internet
- Team Training
- Art Direction
- Branding
- Layout
- Art
- Advertising
Course programme
Individual idea generation is strongly encouraged, but if students do not have their own ideas, they will be given ideas to work with as the only way to produce great art direction is to work on strong advertising ideas.
Topics covered include:
- appreciation of world famous art directors, with examples of their work
- teaming with a copywriter
- making a headline work with a visual
- presenting work to your creative director
- advice on choosing a photographer
- rules on branding
- creating mood and tone within art direction
- choosing appropriate fonts
- testimonials from past students who have gained jobs in advertising agencies
- what advertising portfolios should consist of.
Entry requirements: None
Level: Beginner
Please note: This course is for students aged 18 and older
Introduction to Advertising Art Direction