Introduction to Advertising Art Direction

Course

In London

£ 580 VAT inc.

Description

  • Type

    Course

  • Level

    Beginner

  • Location

    London

  • Duration

    1 Week

This course provides a practical understanding of what it takes to art direct multi-media advertising campaigns.
At the beginning of the course you will develop concepts in response to a brief. Once you have an approved concept, you will produce a layout to indicate where the elements are placed. You then develop a finished solution on a Mac combining all the relevant elements in your layout. In doing so, you will absorb the basic principles of visual communication while learning the value of branding a product through art direction, colour and typography.

Facilities

Location

Start date

London
See map
1 Granary Square

Start date

On request

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Reviews

Subjects

  • Production
  • Appreciation
  • Photoshop
  • Illustration
  • Internet
  • Team Training
  • Art Direction
  • Branding
  • Layout
  • Art
  • Advertising

Course programme

The importance of combining words and visuals will be stressed, alongside advice on how to work as part of a creative team with a copywriter. You will learn how to give your work the best production values in terms of photography and illustration, all sourced from the internet. The focus of the course is to generate good, strong ideas from various briefs and then produce the advertising in Photoshop or lndesign.

Individual idea generation is strongly encouraged, but if students do not have their own ideas, they will be given ideas to work with as the only way to produce great art direction is to work on strong advertising ideas.

Topics covered include:

  • appreciation of world famous art directors, with examples of their work
  • teaming with a copywriter
  • making a headline work with a visual
  • presenting work to your creative director
  • advice on choosing a photographer
  • rules on branding
  • creating mood and tone within art direction
  • choosing appropriate fonts
  • testimonials from past students who have gained jobs in advertising agencies
  • what advertising portfolios should consist of.


Entry requirements: None

Level: Beginner

Please note: This course is for students aged 18 and older

Introduction to Advertising Art Direction

£ 580 VAT inc.