Introduction to E-Mail Marketing
Course
Online
Description
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Type
Course
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Methodology
Online
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Duration
Flexible
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Start date
January
E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.
Facilities
Location
Start date
Start date
About this course
What Will Students Learn?
-Apply the concepts of e-mail marketing to grow the influence and reach of a business
-Analyse the different applications of e-mail marketing
-Select a campaign strategy that will help you increase your reach
-Apply a defined strategy to get the best out of every e-mail campaign
-Track and analyze the results of an e-mail campaign
What Topics are Covered?
-Getting to Know E-Mail Marketing
-Setting Up Your Audience
-The Tools
-Designing Your Campaign Strategy
-Crafting Messages for Each Campaign
-Good Habits Get Optimal Results
-What to Write
-Subject Lines and Action Calls
-If It Doesn’t Get Measured, It Can’t Be Counted
-Test Driving
FREE Self Study Guide in PDF format to accompany the course and enable you to refer back to the content in the future.
This course is suitable for all.
Reviews
Subjects
- Marketing
- Email Marketing
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Segmentation
- Marketing Communications
- Sales
- Sales Techniques
- Sales Training
- Content Creation
- Emailing
- Audience
- Target Market
- Trends
- Campaign Planning
- Campaign Strategy
- Communication Skills
- Communications
- Media
Teachers and trainers (1)
Susan Lloyd
Managing Consultant
Susan has over twenty five years senior professional work experience, she spent the first 10 years of her career as a training manager in the Royal Navy, which included training design, delivery and training technologies. Both academically and professionally well qualified, she gained a top MBA from Cranfield University, an MA Marketing. In 2013, she qualified as an NLP Master Practitioner, she n
Course programme
This course will help you teach participants how to:
o Apply the concepts of e-mail marketing to grow the influence and reach of a business
o Analyze the different applications of e-mail marketing
o Select a campaign strategy that will help them increase their reach
o Apply a defined strategy to get the best out of every e-mail campaign
o Track and analyze the results of an e-mail campaign
Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Getting to Know E-Mail Marketing
To begin the course, participants will explore the history of e-mail marketing, as well as its key components and related terms.
Setting Up Your Audience
Next, participants will learn how to build their e-mail list and stay organized while doing so. Rules and regulations will also be discussed.
The Tools
This session will cover some of the tools available to e-mail marketers, such as marketing plans and e-mail providers.
Designing Your Campaign Strategy
In this session, participants will learn about the essential elements of an e-mail marketing strategy, as well as some additional things that can boost their reach.
Crafting Messages for Each Campaign
Next, participants will take an in-depth look at creating engaging e-mail marketing messages. Design, message writing, and tips will all be covered.
Good Habits Get Optimal Results
This session will give participants tools to develop content and engage their readers.
What to Write
Next, participants will learn how to generate topics for their e-mail marketing campaign.
Subject Lines and Action Calls
This session will focus on these two crucial aspects of e-mail messages.
If It Doesn’t Get Measured, It Can’t Be Counted
In this session, participants will explore metrics and analysis techniques that e-mail marketers can use to evaluate their success.
Test Driving
The final session of this course will give participants time to work on their own e-mail marketing campaign.
Introduction to E-Mail Marketing