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Introduction to Marketing
Course
In London ()
Description
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Type
Course
-
Class hours
8h
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Duration
1 Day
Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.Taylor Mason Training delivers professional and accredited training & development solutions to a wide range of organisations across the spectrum, encompassing FTSE 100 companies, Public sector organisations through to SMEs.
Reviews
Subjects
- Marketing
- Marketing manager
- Marketing Research
- Communications Planning
- Decision Making
- Direct Marketing
- Marketing Skills
- Marketing Analysis
- Marketing Campaign
- Marketing Network
Teachers and trainers (1)
Taylor Mason
Very Experienced Trainers
All our trainers are experts in their field, most of which have worked for us for some time. From 1-1 coaching to complex change programmes we have the skills and experinece. We cover, Human Resouces, Communicaton Skills, Leadership and Supervision, Microsoft & IT, Sales & Marketing, Personal Development, Health & Safety, Project Management, PA & Office Skills,
Course programme
Course Overview: You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Pre-Assignment Review
To begin, participants will review their pre-assignment in small groups.
Defining Marketing Next, participants will explore the definition of marketing and other key terms.
Recognising Trends
This session will focus on how to determine whether an idea is a trend or a fad.
Market Research
Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
Strategies for Success
Next participants will look at 89 marketing strategies and identify what they are doing and what they could be doing to make their marketing more successful.
Mission Statements
The first half of the workshop will conclude with a discussion on mission statements.
Brochures
During this session, participants will critique brochures to develop some guidelines to take back to the office.
Trade Shows
Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
Developing a Marketing Plan
Next, participants will learn about the four P’s of a good marketing plan. We’ll also explore how to do a SWOT analysis and how to market on a small budget.
Increasing Business
This session will share a formula for increasing sales with participants.
Saying No to New Business
Participants will read an article and discuss why and when they should say no to a customer.
Advertising
Next, participants will explore some advertising myths.
Networking
To wrap up the day, participants will learn about roadblocks to networking and remedies.
Workshop Wrap-Up
At the end of the day, students will have an opportunity to ask questions and fill out an action plan.
Introduction to Marketing