Introduction to Marketing Planning

You will get a clear step-by-step process to produce an effective marketing plan. You will conduct a marketing audit, generate alternative growth strategies and select a brand position based on clear competitive advantage. You will leave more confident in your abilities to operate at a strategic level in your organisation. Suitable for: Marketing managers having to prepare a marketing plan for the first time. Senior managers will find the workshop invaluable when evaluating plans submitted yo them by specialists.