Key Account Management

Key Account Management Course Structure

The Key Account Marketing course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of key account management.

Key Account Management Course Overview

• What Is Key Account Management?
• How to identify key accounts that grow future business
• Characteristics of successful KAM
• How To Form Partnerships With Key Accounts
• Developing relationships
• Supplier positioning
• Selecting Key Accounts For Profit
• Key account management and planning
• Creating a balanced portfolio
• Distinct Strategies For Key Accounts
• How To Identify Opportunities
• 4 ways to discover opportunities with your key accounts
• Prioritising for maximum benefit
• Key Account Development Plans
• Essential elements for a successful development plan
• Setting key account objectives
• Strategies for key account management
• How To Manage Your Relationships
• Identifying decision-makers and sponsors
• Understanding company politics to your advantage
• Writing a key account contact plan
• Converting Opportunities Into Business
• Solution selling
• Structuring a sales proposal
• Keys to successful presenting

Unique Benefits To Key Account Management Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors