Key Account Management

The Chartered Institute of Marketing

Training

In Cookham

£ 2,320 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    Cookham

  • Duration

    4 Days

This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. Using their own customers as case studies, participants establish how ‘best practice’ principles can be applied to managing their own key accounts whilst adding immediate value into their own organisations.

Facilities

Location

Start date

Cookham (Berkshire)
See map
Maidenhead, SL6 9QH

Start date

On request

About this course

Those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. Participants should have three years sales experience, six months of which should ideally have been in an account management role. The course is also valuable for managers and directors intending to implement a key account management strategy within their organisation.

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Subjects

  • Accounts
  • Key Account Management
  • Key accounts
  • Account management role
  • Management role
  • Strategic
  • Account relationship
  • Account plan
  • Analysis Tools
  • DMUs

Course programme

Learning outcomes
  • Recognise which customers are key accounts.
  • Understand the scope of the key account management role.
  • Recognise the stages of a key account relationship.
  • Develop a strategic key account plan.
  • Identify the potential in your customers.
  • Use professional business analysis tools.
  • Develop internal teams to meet the needs of key accounts.
  • Identify and develop DMUs.
  • Utilise internal resources in a virtual team environment.
  • Understand the impact of key account management on internal communication and customer records.
  • Develop a strategic plan for a customer - and get feedback.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Key Account Management

£ 2,320 + VAT

The best Sales Management courses

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See all