Learn SEO - An introduction to Search Engine Optimization
Training
Online
Description
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Type
Training
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Level
Beginner
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Methodology
Online
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Location
London
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Class hours
4h
We've made it easy to learn SEO by offering case studies to demonstrate key learning points, as well as useful links, tools and exercises to test your new-found knowledge as you go through the course. This affordable online SEO course is perfect for those who want to improve the efficiency of their current SEO campaigns whether you're running your campaign in-house, doing it yourself or using outsourced SEO consultants. The course has been developed in partnership with SEO industry experts to provide a dynamic search engine optimization training experience. Suitable for: This course assumes that you're likely to have some basic knowledge of how search engines work. Perhaps you work within the marketing or communications sector? Or you're a business owner who wants to get to grips with SEO for your own website? You might just be keen to develop a deeper understanding of what your SEO consultant is charging you for each month and how to gain better control and results from your current SEO campaigns.
Facilities
Location
Start date
Start date
About this course
broadband Internet access needed as modules are streamed from via the internet
Reviews
Course programme
This 4 hour online training course will help you get to grips with the basics of SEO. We demystify the art and science of SEO and equip you with expert knowledge to plan and execute your own SEO strategy and campaigns.
The Course covers 10 modules, including various mini quizzes, case studies, tools and a final knowledge test to gauge your grasp of the knowledge transferred.
Module 1 - An Overview of Search Engine Marketing (SEM)
Module 2 - The risks, benefits and costs - Video Module
Module 3 - The Science of Search Engine Optimization
Module 4 - Planning & Strategy - Keyphrases & Benchmarking - Video
Module 5 - Index Inclusion
Module 6 - On-page Optimization - part 1 - Video Module
Module 7 - On-Page Optimization - part 2 - Video Module
Module 8 - Link-building
Module 9 - Implementing your SEO Campaign - a step-by-step guide
Module 10 - The Future of SEO - Video Module
Learn SEO - An introduction to Search Engine Optimization