Learn SEO - An introduction to Search Engine Optimization

Training

Online

£ 85 VAT exempt

Description

  • Type

    Training

  • Level

    Beginner

  • Methodology

    Online

  • Location

    London

  • Class hours

    4h

We've made it easy to learn SEO by offering case studies to demonstrate key learning points, as well as useful links, tools and exercises to test your new-found knowledge as you go through the course. This affordable online SEO course is perfect for those who want to improve the efficiency of their current SEO campaigns whether you're running your campaign in-house, doing it yourself or using outsourced SEO consultants. The course has been developed in partnership with SEO industry experts to provide a dynamic search engine optimization training experience. Suitable for: This course assumes that you're likely to have some basic knowledge of how search engines work. Perhaps you work within the marketing or communications sector? Or you're a business owner who wants to get to grips with SEO for your own website? You might just be keen to develop a deeper understanding of what your SEO consultant is charging you for each month and how to gain better control and results from your current SEO campaigns.

Facilities

Location

Start date

London
See map
18 Charleville Circus, SE266NR

Start date

On request

About this course

broadband Internet access needed as modules are streamed from via the internet

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Course programme

This 4 hour online training course will help you get to grips with the basics of SEO. We demystify the art and science of SEO and equip you with expert knowledge to plan and execute your own SEO strategy and campaigns.

The Course covers 10 modules, including various mini quizzes, case studies, tools and a final knowledge test to gauge your grasp of the knowledge transferred.

Module 1 - An Overview of Search Engine Marketing (SEM)

Module 2 - The risks, benefits and costs - Video Module

Module 3 - The Science of Search Engine Optimization

Module 4 - Planning & Strategy - Keyphrases & Benchmarking - Video

Module 5 - Index Inclusion

Module 6 - On-page Optimization - part 1 - Video Module

Module 7 - On-Page Optimization - part 2 - Video Module

Module 8 - Link-building

Module 9 - Implementing your SEO Campaign - a step-by-step guide

Module 10 - The Future of SEO - Video Module



Learn SEO - An introduction to Search Engine Optimization

£ 85 VAT exempt