LEVEL 2 DIPLOMA IN ADVERTISING AND MARKETING

Name: LEVEL 2 DIPLOMA IN ADVERTISING AND MARKETING
Brand: Greater Brighton Metropolitan College
Price: 90 GBP

Greater Brighton Metropolitan College

Course

Online

Price on request

Description

Type

Course

Methodology

Online

Spread the word about your business, or your client’s business, in the best way possible, with the know-how and expertise that is available from this course. Utilise the advertising tips and advice, and learn more about what the advertising world i...

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Subjects

Media
Advertising
Advertising and Marketing
Marketing

Course programme

To learn the difference between advertising and marketing

To understand the components of advertising

To learn about the role as an advertiser

To understand the advertising industry

To learn what media planning is

To understand what a professional media planner does

To learn about the media planning process

To learn about media scheduling

To learn about different types of marketing strategies

To understand how marketing strategies can benefit a business

To learn which marketing strategies might work best for your business

To learn the differences and similarities between marketing strategies

To learn about the history of advertising

To learn what advertising can do for a business

To understand about the different methods of advertising

To understand viral advertising

To learn about customer research

To understand how important customer research is to a business

To learn how to gauge customer satisfaction

To understand the types of market research

To learn how to set an appropriate marketing and advertising budget

To learn about keeping a budget for marketing and advertising

To learn about traditional media channels

To understand how to stick to a budget

To understand what positioning means in a marketing sense

To learn how to define your brand's message

To understand how to create messages using positioning marketing

To learn the ways to position your message

To learn about the different elements of advertising

To understand the key of a successful advertising campaign

To learn which elements work in which circumstances

To learn how to target an audience with an advertising campaign

To learn how to create ads for different media

To learn about different advert options

To learn how to write an advert

To understand the parts of a perfect advert

To learn about the responsibilities of a media buyer

To understand how media buyers identify a target audience

To learn how to buy advertising space

To understand how to decide which advertising space is best for your product

To learn how to create a buzz with advertising

To learn different methods to ‘go viral'

To understand how viral marketing works

To see the importance of the customer experience in viral marketing

To learn about the significance of social media marketing

To learn how social media marketing can improve an overall marketing plan

To learn how to engage with customers via social media

To learn about social marketing and how you can use it in your company

To learn about the marketing pitfalls that marketers run into

To learn how to avoid common mistakes

To understand why some advertisements do not work

To learn the importance of research in designing adverts

To learn about different abbreviations in the marketing industry

To understand how to use these abbreviations in the industry

To learn how to find a unique selling point

To understand how certain advertising tactics work

To understand who regulates UK advertising law

To learn about UK advertising codes

To learn about advertising to children

To understand gambling advertising

To learn the intricate details of print and online advertising

To understand how print media use adverts

To understand how online media use adverts

To learn how to use print advertising for a business

To learn how to examine different advertising types

To see how advertising works in the real world with companies you know

To see examples of common advertising examples from the UK

To learn how billboards can work for a business

To learn about different career options in advertising and marketing

To learn how to progress in marketing and advertising

To learn some tips to make yourself attractive to marketing and advertising firms

To understand how to make yourself stand out from the crowd

LEVEL 2 DIPLOMA IN ADVERTISING AND MARKETING

Price on request

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LEVEL 2 DIPLOMA IN ADVERTISING AND MARKETING

Questions & Answers

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Course programme

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LEVEL 2 DIPLOMA IN ADVERTISING AND MARKETING

Questions & Answers

Reviews

Subjects

Course programme

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Add similar courses
and compare them to help you choose.