Luxury Brand Management and Product Design - Dubai

University of the Arts London (UAL)
4.7
3 reviews
  • This course has been an immersive experience into luxury strategies, communication developments and product design.
    ← | →
  • Creating a new product line for a luxury brand allowed me to apply the knowledge learnt in course. It was excellent, and I think the content and whole experience was enhanced because it was taught by Dr. Portanier himself! A real inspiration.
    ← | →
  • To summarize, I have learnt a lot about luxury and design in a short period of time.
    ← | →

Course

In London

£ 1,095 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    London

  • Duration

    5 Days

  • Start date

    Different dates available

This intensive course comprises an in-depth study of the luxury world, including ready-to-wear, haute couture, accessories and licensed products. As well as studying the design of these collections you will also explore the communication management aspects. Through the analysis of contemporary fashion companies, you will be introduced to the latest theories and their practical applications in luxury brand management.

Facilities

Location

Start date

London
See map
20 John Princes Street

Start date

Different dates availableEnrolment now open

About this course

Suitable for students who are involved in design, marketing, product or project management, communication, visual merchandising, and also entrepreneurs.

You will receive a 'Certificate of Short Course Attendance' from London College of Fashion.

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Reviews

4.7
excellent
  • This course has been an immersive experience into luxury strategies, communication developments and product design.
    ← | →
  • Creating a new product line for a luxury brand allowed me to apply the knowledge learnt in course. It was excellent, and I think the content and whole experience was enhanced because it was taught by Dr. Portanier himself! A real inspiration.
    ← | →
  • To summarize, I have learnt a lot about luxury and design in a short period of time.
    ← | →
100%
4.8
excellent

Course rating

Recommended

Centre rating

Francesca

4.5
18/08/2016
What I would highlight: This course has been an immersive experience into luxury strategies, communication developments and product design.
What could be improved: .
Would you recommend this course?: Yes

Attajaan

5.0
19/06/2016
What I would highlight: Creating a new product line for a luxury brand allowed me to apply the knowledge learnt in course. It was excellent, and I think the content and whole experience was enhanced because it was taught by Dr. Portanier himself! A real inspiration.
What could be improved: .
Would you recommend this course?: Yes

Amal

4.5
19/06/2016
What I would highlight: To summarize, I have learnt a lot about luxury and design in a short period of time.
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Evaluation
  • Forecasting
  • Credit
  • IT Project Management
  • PASCAL
  • Windows
  • Email
  • Customer Service
  • Design
  • Marketing
  • Brand Management
  • Project
  • Communication Training
  • Product Design

Course programme

The course has been designed and is taught by Dr Pascal Portanier, PhD in luxury brand management, a worldwide expert in the field.

Pascal has an extensive academic background combined with 20 years experience' in marketing and design for luxury brands, such as Lagerfeld, Rodier, Rosenthal, Lancôme, L'Oréal, Clarins, Biotherm, Guinot and Dior.

The course includes:

  • Luxury brand analysis and marketing strategies
  • Luxury product development and design process
  • Trend forecasting (colours/trend books) and creative researches
  • Product semiotic analysis (signs and symbols decoding)
  • Packaging and luxury display strategies
  • Luxury windows and fashion exhibition shows
  • Production techniques, cost study and selling price
  • Consumer analysis theories
  • Luxury communication strategies, budgets and theories
  • Advertisement analysis and decoding
  • Web site analysis and evaluation
  • Case studies of fashion brands including: Zadig & Voltaire, Viktor & Rolf, Christian Louboutin, Shangai Tang
  • You will undertake a group project for a luxury brand, including the design of a new product and the relevant marketing strategy.




Please note, course fees are for tuition only. Students are responsible for arranging their own flights to and accommodation in Dubai during their studies.

Visa & immigration:

Please ensure you obtain the correct visa if required for entry into the UAE. If we send you an email telling you to present your passport to us,please ignore this email as it does not apply to you.

See related categories

Luxury Brand Management and Product Design - Dubai

£ 1,095 VAT inc.

The best Other Business Administration courses

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