Managing Digital Marketing

Training

In London

£ 625 + VAT

Description

  • Type

    Training

  • Level

    Advanced

With huge shifts in the digital marketing environment, marketers need to keep pace with the latest trends to ensure their strategy and approach continue to deliver. This course is an intensive one day advanced course to help marketers build stronger digital capabilities and crystallise their online vision and goals.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course assumes a working knowledge of digital media. Attendees who will benefit most from this course are marketing managers who have a responsibility for digital communications and a wider team.

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Reviews

Subjects

  • Marketing
  • Digital Marketing
  • Digital trends
  • Digital Editing
  • Digital Photography
  • Digital Animation
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management

Course programme

Learning outcomes
  • Review digital trends and evaluate the impact on organisation / team
  • Examine the main principles of new media strategy and their impact on planning
  • Define a vision and set objectives for your digital marketing strategy
  • To review the role of brand, content, social media and search in digital marketing
  • Understand the pros and cons of the range of digital tools
  • Map the appropriate digital tools to digital marketing/sales funnel
  • To provide a strategic focus on planning and managing digital marketing campaigns
  • Identify KPIs and deploy tools to monitor and improve your web marketing

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

Managing Digital Marketing

£ 625 + VAT