Marketing (Advertising and Public Relations) - BA (Hons)
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The university is nice. My experience was so enjoyable and they are improving as well.
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Bachelor's degree
In Birmingham
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
3 Years
Covering all of the major disciplines in the creative sector, this course allows you to develop the skills needed in today’s complex media environment.
Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Advertising, Public Relations as well as Marketing, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities mean you take control of your learning and your career.
Facilities
Location
Start date
Start date
About this course
This degree allows you to gain the skills, knowledge and understanding demanded by employers. Combining academic theory and practice based learning, you will develop your creativity, professional skills and strategic marketing knowledge. Taught by academics who also have outstanding industry experience, you will undertake interactive lectures and seminars that bring marketing principles to life.
This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate.
As one of six marketing degrees this course is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment
Reviews
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The university is nice. My experience was so enjoyable and they are improving as well.
← | →
Course rating
Recommended
Centre rating
Student Reviewer
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Psychology
- Public Relations
- Marketing
- Advertising
- Public
- Planning
- Marketing Advertising
- Consumer Psychology
- Marketing Foundations
- Contemporary Advertising
- Emerging Themes
Course programme
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
- Finance for Managers
- Marketing Foundations
- Professional Development
- Consumer Psychology
- Introduction to Creative Concepts and Design
- Introduction to Digital Media
- Introduction to Retail Marketing
- Introduction to Integrated Marketing Communications
Year Two
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
- Marketing Insights and Analytics
- Service Experience Design
- Brand Management
- Marketing Communications Planning
- Event Management
- Visual Communication for Marketers
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
- Strategic Marketing, Management and Planning
- Emerging Themes
- One Planet Business20 credits
- Integrated Business Research Project
- Contemporary Advertising
- Public Relations Planning and Corporate Reputation
Additional information
Study mode: Full Time (3 Years), Sandwich (4 Years), Part Time (5 Years)
International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 3 Years
Fees - £13,200 per year
Marketing (Advertising and Public Relations) - BA (Hons)