Marketing and Leadership MSc

Master

In Cranfield

Price on request

Description

  • Type

    Master

  • Location

    Cranfield

  • Duration

    2 Years

  • Start date

    April 2024

Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.
This practical master’s course enhances your strategic marketing knowledge and ability to lead change in order to meet constantly evolving customer needs and requirements. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation, and all students benefit from CIM membership for the duration of the course.
You will gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. You will also learn specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.
Our Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.

Facilities

Location

Start date

Cranfield (Bedfordshire)
See map
College Road, MK43 0AL

Start date

Apr-2024Enrolment now open

About this course

Experienced marketing professionals who are seeking, or required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
Second career professionals seeking a change into marketing and leadership positions.
Self-motivated marketing managers keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

First or a second UK honours degree in a relevant discipline, or
an international qualification of a standard equivalent to a First or second UK honours degree
Candidates who do not meet these criteria may be considered if they have a minimum of three years relevant work experience.

Successful students will leave the course with the MSc in Marketing and Leadership and a Level 7, CIM Marketing Leadership Programme.

Our teaching is exclusively focused on postgraduate and executive levels and is designed to nurture your practical business skills and confidence.

Our Centre for Strategic Marketing and Sales possess a worldwide reputation for applied marketing research, particularly focusing on: marketing strategy and planning, strategic sales, key account management, customer relationships and digital transformation.

You will have a distinctive and collaborative learning experience which is centred on interactive classroom sessions delivered by faculty directly involved with global businesses.

Studying with a cohort of experienced professionals, build your network and gain insights into marketing and management best practice.

Gain knowledge of the latest marketing trends and develop general management skills, to enable you to lead change in your organisation and help you rise to the top of your marketing department.

You will generate self-awareness and confidence to lead teams drawn from a diverse variety of cultures, business experiences and personalities.

Students will automatically become a CIM member and start your route to becoming a Chartered Marketer.

Successful students will leave the course with the MSc in Marketing and Leadership and a Level 7, CIM Marketing Leadership Programme.

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Subjects

  • Leadership
  • Marketing
  • Understanding Markets and Competitors
  • Understanding Customers
  • Growth and Innovation
  • Value Propositions
  • Customer Relationships and Delivery Channels
  • Marketing Communications
  • Accounting
  • Evaluating Marketing Effectiveness
  • People Management and Leadership
  • Leading with Impact: Organisational Behaviour
  • Enterprise
  • Change and Risk Management 1
  • Change and Risk Management 2

Teachers and trainers (1)

Vasilis  Theoharakis

Vasilis Theoharakis

Professor of Strategic Marketing Strategic Marketing & Sales

Course programme

The course covers core subjects in a series of 11 modules. These are delivered in seven one-week residential sessions over 15 months. Alongside the residential weeks, 20% of the course is delivered through a mix of online and face-to-face learning. The course is highly interactive and student-centred with large elements of teamwork, group projects and private study. The independent work-based project or thesis commences in the latter part of the second year. You will tackle live company challenges or select a relevant thesis topic, with the support of academic experts and company-based professionals.

To summarise, the structure comprises:

Months 1-15: 11 compulsory modules.
Months 16-26: Marketing and Leadership thesis research methods preparation and work-based-project or thesis.

Course delivery

Taught modules (65%) are assessed by a combination of written assessments that relate to a wide-range of marketing and leadership themes, projects, presentations and the occasional exam. The independent work-based project, or relevant research topic of interest (35%) is assessed as part of your coursework.

Marketing and Leadership MSc

Price on request