Marketing and management bsc (hons)

Structure

You can complete your Business Management degree in three or four years. If you are taking an integrated foundation year, this will take place before Year 1.

• Year 1
• Year 2
• Year 3

Year 1

• Accounting for Business
• Applied Economics
• Business in Social and Historical Context
• Fundamentals of Management Studies and Skills
• Marketing Principles
• Organisation Studies
• Quantitative Analysis for Business
• Work and Employment in Context

Please note that all modules are subject to change.

Year 2 Compulsory

• Advertising
• International Marketing
• Services Marketing
• Strategic Marketing

• Business Law
• Corporations and Responsibility
• Creative Industries
• Entrepreneurial Learning
• European Business Context
• Evidence-Based Management
• Persuasive Strategies in Marketing
• Professional and Academic Development
• Research Methodology

Please note that all modules are subject to change.

Year 3 Compulsory

• Business to Business and Relationship Marketing
• Consumer Psychology
• Creative Branding
• Digital Marketing

• Business Computing
• Business and Social Approaches to Social Media
• Dissertation
• Global Supply Chains
• Innovation and Entrepreneurship
• Managing Diversity
• Marketing Group Project involving an External Organisation
• Social Network Analysis

Please note that all modules are subject to change.

In choosing your modules, you have the option of following one or a mix of proposed specialised themes. The themes will guide you in taking the most relevant modules to build expertise in marketing strategy, psychology and consumer behaviour, or international business. Following a specialised theme is optional and the theme does not appear in your degree title.

Study options

Apply for this degree with any of the following options. Take care to use the correct UCAS code - it may not be possible to change your selection later.

Integrated foundation year

International students can apply for our Marketing and Management BSc with an integrated Foundation Year. The foundation year prepares you for the rest of the programme and is taught on campus by Queen Mary lecturers.