Marketing and Sales Planning

After completing the module the student should be able to:


1. Define markets, comparing contrasting consumer and business markets, as well as internal and external markets.
2. Demonstrate an understanding of the key concepts, models and frameworks available to assess
the marketing environment and develop market strategies and plans.
3. Assess alternative marketing strategies used within different organisations and competitive situations.
4. Assess the critical relationship between sales and marketing, highlighting the differences in the
functions and the necessity for co-ordination of plans to achieve market objectives and win sales.
5. Demonstrate an understanding of the key functions in sales management.