Global Impact Training

Marketing and Sales Planning

Global Impact Training

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Important information

Typology Course
Methodology Online
Class hours 80h
Start September
  • Course
  • Online
  • 80h
  • Start:

The course aims:

-To understand the theory and practice of marketing decision making.
-To assess the marketing environment and the scope of tasks undertaken in marketing in the context of different organisational situations in which marketing is applied.
-To present detailed analysis, supported by examples from organisations, of how effective customer service relates to different types of customers.

Facilities (1)
Where and when





SeptemberNow taking bookings

To take into account

· What are the objectives of this course?

After completing the module the student should be able to: 1. Define markets, comparing contrasting consumer and business markets, as well as internal and external markets. 2. Demonstrate an understanding of the key concepts, models and frameworks available to assess the marketing environment and develop market strategies and plans. 3. Assess alternative marketing strategies used within different organisations and competitive situations. 4. Assess the critical relationship between sales and marketing, highlighting the differences in the functions and the necessity for co-ordination of plans to achieve market objectives and win sales. 5. Demonstrate an understanding of the key functions in sales management.

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What you'll learn on the course

Marketing Tools
Sales Techniques
Sales Training
Marketing Analysis
Marketing Mix
Marketing Mix
Marketing Mix

Course programme

Indicative Content

  • Markets, customers and offerings
  • Segmentation
  • The marketing mix
  • The 7Ms of marketing
  • Marketing strategies – internal and external markets, environmental analysis
  • Porter’s Five Forces framework
  • Market positioning and targeting - portfolio analysis, growth and entry strategies
  • Marketing plans and sales effectiveness – buying cycle
  • Sales management