Marketing - BA (Hons)
Bachelor's degree
In London
Description
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Type
Bachelor's degree
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Location
London
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Duration
3 Years
This Marketing BA degree will help you develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course you'll critically engage with theory and apply your knowledge to real-world marketing challenges.
The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance your learning experience.
We've designed the course according to the needs of the industry and to prepare you for a successful career in marketing. You'll experience the industry environment through work placement modules, such as Learning Through Work or Creating a Winning Business. There you’ll gain capabilities such as problem solving, critical self-reflection and other industry related skills. We also facilitate language modules to support your international career aspirations.
After graduation you'll be able to take several routes into a career in marketing. You'll be able to work in a large organisation as part of a specialised graduate scheme or begin your career in a smaller organisation where you can gain a broad appreciation of marketing.
Facilities
Location
Start date
Start date
About this course
On this course you'll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you'll gain will help you to build a career in marketing or other managerial roles.
You'll also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling you to apply your knowledge in a work environment.
a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
English Language and Mathematics GCSE at grade C/grade 4 or above (or equivalent)
Reviews
Subjects
- Marketing
- Marketing Communications
- Perspective
- Advertising
- Communications
- Social Media
- Communication Training
- Media
- Music
- Play
- Media Marketing
- Production
Course programme
- Learning Through Organisations (core, 15 credits)
- Managing People in Organisations (core, 15 credits)
- Media Culture and Society (core, 15 credits)
- Practice of Marketing (core, 15 credits)
- Principles of Management (core, 15 credits)
- Principles of Marketing (core, 15 credits)
- Understanding and Managing Data (core, 15 credits)
- Understanding the Business and Economic Environment (core, 15 credits)
- Communications and Digital Marketing (core, 30 credits)
- Consumer Insights and Research (core, 30 credits)
- Global Marketing and Brand Management (core, 30 credits)
- Learning through Work (alternative core, 15 credits)
- Creating a Winning Business 1 (option, 15 credits)
- Organisation Design and Management (option, 15 credits)
- Social Media (option, 15 credits)
- Customer Relationship Management (CRM) and Marketing Analytics (core, 30 credits)
- Marketing Planning and Strategy (core, 30 credits)
- Marketing and Communications Project (core, 30 credits)
- Learning through Work 2 (alternative core, 15 credits)
- Driving Innovation in Marketing (option, 15 credits)
- Organising and Managing Across Cultures (option, 15 credits)
- Professional Experience Year Placement (option, 30 credits)
- Project Management (option, 15 credits)
- Services Marketing (option, 15 credits)
You'll be assessed through a range of methods including presentations, assignments and written examinations.
Additional information
Marketing - BA (Hons)