Marketing for Chambers Updating Your Techniques

Marketing for Chambers Updating Your Techniques

Introduction

A two hour training course for Barristers Clerks, Chambers Managers and Marketing Staff bringing a practical approach to marketing at the Bar.

The course will comprise trainer-led discussion with participative exercises.

Course Content:

Existing clients

• Client retention
• Winning new business
• Pareto 80:20 principle
• Key account management techniques
• Golden handcuffs
• Feedback interviews to identify client needs.

New Clients

• Targeted marketing
• Creating a target client database
• Tracking marketing activities and leads
• Chambers management software.

Marketing Culture in Chambers

• Marketing by committee
• Marketing Chambers as a whole or individual Barristers
• The role of formal marketing plans
• Applying marketing spend to achieve Chambers' objectives.

Overcoming Barriers to Success

• Misapplication of budgets to marketing activities
• Reviewing existing marketing initiatives
• Limited resources and low cost initiatives
• The roles of clerks as key client relationship managers
• Other entrants to the market place.

E-marketing at the Bar

• The basics for website optimisation.
• Organic website listing and pay per click, better use of Meta tags and keywords.
• Google Rankings.
• Website statistics.

Speakers:

Jonathan Maskew

Jonathan Maskew is a management and marketing consultant, trainer and qualified professional coach who specialises in working within the legal environment. He particularly focuses on the bar and Barristers chambers.

Formerly a Senior Clerk / Practice Manager with 20 years experience, Jonathan has a wealth of knowledge and experience in managing a busy chambers, and a former member of the Institute of Barristers' Clerks management committee.

Key involvement in the development of the national "BTEC Advanced Award in Chambers Administration" and also acted as a leading presenter and assessor.

Involvement in the development and currently acting as co-presenter of the Bar Standards Board national training course "Complaints Handling for Chambers".

In 2006 formed Footsteps Management Solutions, offering consultancy services to Chambers throughout the UK.

Currently assisting Chambers with a major restructuring initiative including performance development and review, business strategy and marketing initiatives to assist Chambers with their preparation for the challenges and opportunities alongside the reform and modernisation of the legal services market.