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Marketing Level 3 Course
Course
Distance
Description
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Type
Course
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Level
Intermediate
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Methodology
Distance Learning
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Class hours
100h
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Duration
12 Months
Get ahead in marketing with these practical qualifications as this course gives the student a more in depth insight into marketing. These qualifications will show an employer that the student has specialist marketing and project management skills to get the job done.
About this course
Conduct market research
Define customers needs, wants and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, promotions and public relations
Define the selling process
Devise a telephone sales campaign
Home study marketing courses aimed primarily at students looking to gain a further insight into the field of marketing.
Students looking to enrol onto this course should meet the following criteria:
Be aged 16 Years or above
Possess a solid knowledge of the English language
Have access to a PC and the internet for the duration of the whole course
Basic computer skills: e.g. Word processing, emailing, uploading documents etc.
Have a genuine desire to succeed
Students are able to enrol online at any time of the year. No specific enrolment dates.
Once your information is received one of our course advisers will provide you with further information via email or telephone.
Reviews
Subjects
- Customer Service
- Marketing
- Sales Strategy
- Marketing Strategy
- Advertising and Marketing
- Planning and Business
- Sales Marketing
- Business
- Research project management
- Level 3
Teachers and trainers (1)
Allocated Upon Enrolment
Tutor
Course programme
SWOT Analyses
PEST Analyses
Product life cycle
Unit 2: Planning for marketing
Market research
your customers
your product
your competitors
Marketing objectives
Marketing strategy
Marketing mix
The four P’s
Marketing action plan
Appendix 1 Action plan
Unit 3: Implement the marketing streategy
Personal selling
Sales promotion
Public relations (and publicity)
Direct marketing
Trade fairs and exhibitions
Advertising (above and below the line)
eMarketing (and Internet promotions)
Sponsorship
Merchandising (and point-of-sale)
Brands
Appendix 2 Action plan
Unit 4: Customer relations
Defining customer relations
Customer service
Why a good customer relationship is important
Introducing a customer services programme
Making continuous improvements to customer service
Appendix 3 Action plan
Additional information
Marketing Level 3 Course