Marketing Management (Advanced Standing) MSc

This fast track route to the MSc Marketing Management takes advantage of the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma qualification you've already achieved, and offers you the opportunity to top up to Master's level in one year of part time study.
You'll gain a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.
This course will also allow you to improve your career prospects in marketing and general business areas.
Course content.
You'll need to study the following two additional modules to complete the MSc:
Quantitative Analysis for Marketing Management
A significant and growing field in the marketing profession is the use of analytics to inform managerial decision-making.
Although ‘analytics’ seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends.
Dissertation
The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.
Course team
Donna Mai, course leader
Additional costs information
To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.