Marketing for the PA and Administration Personnel

Who is it for
Secretaries, PAs or administration staff who work in marketing teams or regularly interact with that department


What is it about

• A good grasp of marketing terminology
  
  
• Skills to choose the correct marketing tools for your organisation
  
  
• A clearer understanding of marketing to benefit your organisation

What will i get out of it
This course helps you get to grips with marketing terminology and theory. The course sets out how your role and the marketing department fit into the wider organisation. Delegates will get good grounding in marketing theory and practice to increase their competence and confidence in dealing with colleagues, suppliers and clients.



Course overview
· What is marketing?
· How marketing works with the rest of the organisation
· Basic marketing theory
· The marketing mix and using promotional tools
· Simple marketing planning tools
· Applying live examples
· Key marketing roles
· Working with agencies
· Terminology and definitionsÂ- a summary