Marketing Plan
Short course
Inhouse
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
Discover a practical marketing planning process, how to set marketing objectives, prioritise your product / service portfolio, develop marketing strategies, and create a one-year marketing plan.
Important information
Government funding available
Reviews
Teachers and trainers (1)
Carl Duncker
Facilitator
Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.
Course programme
Marketing Plan Course Structure
The Marketing Planning course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of marketing management.
Course Overview
Conducting a marketing audit
- External audit
- Internal audit
- Competitive analysis
Putting it all together
Completing a SWOT analysis
How to set marketing objectives
Developing marketing strategies
How To Prioritise Products / Services For Maximum Return
Product Strategy
Pricing Strategy
Distribution Strategy
Promotional Strategy
- Public Relations Strategy
- Advertising Strategy
- Direct Marketing Strategy
- Sales Strategy
- Services Marketing
The one year marketing action plan
- Sample marketing plan
- Developing a comprehensive marketing program
- Marketing return on investment
Marketing Budgets
Unique Benefits To Marketing Plan Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors
Additional information
Students per class: 12
Marketing Plan