Marketing Plan

Short course

Inhouse

Price on request

Description

  • Type

    Short course

  • Methodology

    Inhouse

  • Duration

    1 Day

Discover a practical marketing planning process, how to set marketing objectives, prioritise your product / service portfolio, develop marketing strategies, and create a one-year marketing plan.

Important information

Government funding available

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Teachers and trainers (1)

Carl Duncker

Carl Duncker

Facilitator

Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.

Course programme

Marketing Plan Course Structure

The Marketing Planning course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of marketing management.

Course Overview

Conducting a marketing audit

  • External audit
  • Internal audit
  • Competitive analysis

Putting it all together

Completing a SWOT analysis

How to set marketing objectives

Developing marketing strategies

How To Prioritise Products / Services For Maximum Return

Product Strategy

Pricing Strategy

Distribution Strategy

Promotional Strategy

  • Public Relations Strategy
  • Advertising Strategy
  • Direct Marketing Strategy
  • Sales Strategy
  • Services Marketing

The one year marketing action plan

  • Sample marketing plan
  • Developing a comprehensive marketing program
  • Marketing return on investment

Marketing Budgets

Unique Benefits To Marketing Plan Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors

Additional information

Payment options: £1195 + VAT for up to 6 learners and from £1495 + VAT for up to 12 learners.
Students per class: 12

Marketing Plan

Price on request