Marketing Studies Level 3
Vocational qualification
Online
Description
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Type
Vocational qualification
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Methodology
Online
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Class hours
90h
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Duration
6 Months
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Start date
Different dates available
With so much competition and demands of the modern industry you will always have to be one step ahead of the game. Marketing is the effective communication of the value of the product, service or brand.
This course focuses on the knowledge and techniques you will need to effectively promote a business. Marketing is a creative and fast-moving business function. This Marketing Studies Level 3 will significantly enhance your ability to deliver and develop brand strategy, lead brand communications and identify the research requirements needed to achieve a clear understanding of the market environment.
Distance learning is an ideal option for this course, study independently, around work and family and other important commitments.
Facilities
Location
Start date
Start date
About this course
On this course you will:
Conduct market research and define customer's needs, wants and desires
Carry out a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, promotions and public relations
Define the selling process
Devise a telephone sales campaign
If you'd like a career in marketing or would like to learn this highly useful practical skill then this is the perfect course for you and your business, so regardless of whether you are new to marketing or want to enhance and expand your existing skills, our course will help you gain what you need to achieve a rewarding career in the industry.
You don't need any prior skills in the subject area to start this course.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details all of the units you have completed as part of your course).
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Subjects
- Monitoring
- Discrimination
- Staff
- Coaching
- Market
- Customer Service
- Marketing
- Marketing Strategy
- Market Research
- Advertising
- Communications
- Marketing Mix
- E-marketing
- Swot
- PEST
- Marketing objectives
Course programme
- SWOT Analyses
- PEST Analyses
- Product life cycle
- Market research
- Your customers,
- Your product
- Your competitors
- Marketing objectives
- Marketing strategy
- Marketing mix
- The four P’s
- Marketing action plan
- Appendix 1 Action plan
- The marketing communications mix.
- Personal selling.
- Sales promotion.
- Public relations (and publicity).
- Direct marketing.
- Trade fairs and exhibitions.
- Advertising (above and below the line).
- eMarketing (and Internet promotions).
- Sponsorship.
- Merchandising (and point-of -sale).
- Brands.
- Appendix 2 Action plan
- Defining customer relations
- Customer service
- Why a good customer relationship is important
- Introducing a customer services programme
- Making continuous improvements to customer service
- Appendix 3 Action plan
Each unit is followed by a written tutor marked assignment (TMA), which is submitted and then marked by your tutor. You will not be required to take an external exam.
Marketing Studies Level 3