Msc marketing business and management

Overview
This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.
This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.
Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.
This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.
This programme will:
Examine the processes of globalisation and the impact on multinational enterprises and national firms
Compare strategies involved in marketing and branding, and examine the role played by marketing communications
Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing
Enable you to build a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.
Why study your MSc in Marketing at Queen Mary?
The School of Business and Management has built a strong reputation for our distinctive approach, in particular our focus on the interdisciplinary nature of business and management.
We concentrate on developing your communication and presentation skills, as well as your ability to offer insightful analysis and creative thinking. We draw on a long history of human thought, working on the principle that a truly practical business education teaches you to think beyond textbooks, management fads, and memorised formulas for success.
This programme will introduce you to the fundamental theories that underpin developments in marketing practice and strategy