Communications, Marketing MSc
Master
In Birmingham
Description
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Type
Master
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Location
Birmingham
Designed for graduates and practising managers already familiar with basic marketing concepts, our MSc builds on your existing skills to help you develop an advanced understanding of integrated marketing communications within a strategic marketing context and managerial framework.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 4 years
Subjects
- Communications
- Marketing Communications
- Marketing
Course programme
Core Modules
- Advertising and Sales Promotion, 10 credits
- Contemporary Issues in Strategic Marketing, 20 credits
- Digital Marketing, 10 credits
- Marketing Analytics, 20 credits
- Marketing Communications, 20 credits
- PR and Media Skills, 10 credits
- Research Dissertation, 60 credits
Choose 30 credits from the following:
- Business to Business Relationships, 10 credits
- Consultancy Skills and Practice, 20 credits
- Product and Innovation Management, 10 credits
- Responsible Marketing and Society, 10 credits
- Retail Marketing, 10 credits
- Services Marketing, 10 credits
- Strategic Brand Management, 10 credits
*Capped numbers for optional modules
The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, staff changes can lead to changes in specialist areas and therefore the modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.
Communications, Marketing MSc