New Proposition Development and Innovation

London Business Training & Consulting

Course

In Hammersmith

£ 525 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Innovation
  • Communications
  • Development
  • Product levels
  • Classifying products
  • Products
  • Line
  • Product lifecycles
  • Product
  • Product range

Course programme

New Proposition Development and Innovation
  • Product levels
  • Classifying products
  • Product range, line, and mix
  • Product lifecycles
  • Development propositions for products and services
  • Service development
  • The process of adoption
  • Diffusion theory
Learning outcomes

Upon completion of this course, you will be able to understand:

  • Different levels of a proposition.
  • Various types of product propositions and particular concepts relating to the management of products, including the
    product lifecycle.
  • The relationship between product and service offerings and the product-service spectrum.
  • Processes and issues associated with innovating new propositions.
  • How new propositions are adopted by markets.

See related categories

New Proposition Development and Innovation

£ 525 VAT inc.

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