Introduction to New Product Development

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. Through contemporary examples and the application of a stimulating case study you will learn how to develop and implement a proven NPD process, together with managing the other key factors that increase success rates.

Facilities

Location

Start date

London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This workshop will be especially useful for managers and executives, irrespective of function, who are or expect to become involved in the development of new products (goods and services) and the innovation process within their organisation.

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Subjects

  • Innovation
  • Product Development
  • New Product Development
  • NPD
  • Management
  • Good innovation
  • Product Strategy
  • Screening
  • Generation
  • Idea Generation
  • Testing

Course programme

Learning outcomes

Learn the definitions, benefits and principles of good innovation management.

NPD process – what’s involved?

  • Step 1: New product strategy
  • Step 2: Idea generation and screening
  • Step 3: Concept development and testing
  • Step 4: Business analysis
  • Step 5: Product development and testing
  • Step 6: Commercialisation

Success factors in NPD; differentiated superior products, customer insight, sharp, stable and early product definition, brand planning, stage-gate process, cross-functional project teams and an innovative culture supported by senior management

Assessment of organisational performance and action planning to improve NPD in delegates own organisations.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Introduction to New Product Development

£ 595 + VAT

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