Part Time CIM Introductory Certificate in Marketing (Feb start)

CIM Introductory Certificate in Marketing (Feb start)
Department: BUSINESS & PROFESSIONAL STUDIES Subject area: Business & Management

Course Code: 2986A-1/1 Course Level: 3
Campus/Location: University Centre Milton Keynes
Mode of study: PT Days of the week: TUE
Start Date: Feb 9 2010 End Date: Jul 20 2010
Start Time: 6:15PM End Time: 9:30PM
Whole Fee: £250.00
Reduced Fee: £0.00
Course Description:
Course Content:
This qualification consists of two modules; Module 1 will be assessed by an on-line examination and module 2 will be assessed by a written project made up of a number of short work-based tasks.
· What is Marketing?
· Understanding Customer Relationships.
Additional Info:
The Chartered Institute of Marketing is the professional body for those employed in a marketing capacity. The CIM Introductory Certificate in Marketing is aimed at those who are interested in finding out more about marketing, whether they are in a job that involves marketing or not. It provides information about what marketing is and aims to develop knowledge and skills for people who are working to support others in basic marketing tasks, or for non-marketers (possibly middle management) wanting to develop a broader knowledge or understanding of marketing or to move into marketing. You will be asked to attend an interview prior to joining the course.