Get into Marketing

Designed for:Those who wish to gain an introduction to marketing principles
Prerequisites:Experience of using Windows, Word and Excel to proficient level together with Publisher 2003. Some experience of using the Internet and Mail Merge.
Objectives:To teach the basics of marketing.
Course Content
·Lesson 1: The importance of marketing, company case studies , market research, competitor research
·Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy
·Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques, press releases
·Lesson 4: Marketing on the World Wide Web, attending and exhibiting at trade shows
·Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing