Part Time CIM Prof Cert - Stakeholder Marketing Module

CIM Prof Cert - Stakeholder Marketing Module (Feb 2010)
Department: BUSINESS & PROFESSIONAL STUDIES
Subject area: Business & Management

Course Code: 0050D-1/1 Course Level: Higher
Campus/Location: University Centre Milton Keynes
Mode of study: PT Days of the week: WED
Start Date: Feb 24 2010 End Date: Jun 9 2010
Start Time: 6:15PM End Time: 9:30PM
Whole Fee: £320.00
Reduced Fee: £320.00

Course Description:
About this Module
The focus of this module is to recognise the nature and scope of an organisation's diverse range of stakeholders (of which customers are part) and their relative importance to the marketing process and the market oriented organisation.

The unit considers how to manage stakeholder relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation's business and marketing objectives.

About the Professional Certificate
The CIM - Professional Certificate qualification consists of four modules, which are assessed either by an examination in March or June or by a work-based assignment, depending on the module.

• Marketing Essentials
• Assessing the Marketing Environment
• Market Information and Research
• Stakeholder Marketing.

It is easy to arrange progression from one module to the next once the initial module has been started

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.

Who is it for?
This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

The typical profiles of people who might take this qualification could include:

• Marketing assistants
• Marketing co-ordinators
• Marketing executives
• Marketing managers in SMEs without formal marketing qualifications
• Non-marketers with aspirations for marketing
• Existing marketers wanting to become more specialist

Additional Info:
The Chartered Institute of Marketing is the professional body for those employed in a marketing capacity. The CIM Professional Certificate is aimed at anyone working in a marketing or sales environment, such as marketing assistant. You may decide that you wish to undertake the full qualification in one year by attending two sessions per week. Alternatively, you may wish to spread your study over a longer period of time by taking individual modules. You will be asked to attend an interview prior to joining the course. Other costs payable by all learners during the course will be approximately £120.00 for CIM membership and £65-85.00 per module for exams and books.On successful completion of this course you may wish to progress to the CIM Professional Diploma in Marketing.