PMA Media Training courses

...Learn the latest techniques for enhancing images and adding a professional finish to design work. Includes: - The Illustrator screen and palettes...

...including the tips that don't appear in the manuals Not for: Those only occasionally handling layouts...

...Creating and managing layers - Working with styles - Using keyboard shortcuts - Creating sophisticated tables - Preparing documents for printers Not...

...Suitable for: Subs and art editors handling design, who want to improve their pages and inject fresh ideas. Subs and art editors handling design...

...that go beyond those you could create using Illustrator's basic tools. Includes: - Creating complex illustrations - Converting raster graphics to vector graphics...

...Suitable for: Designers, editorial staff or layout artists wanting to refine their InDesign skills. Designers, editorial staff or layout artists wanting...

...involved in producing documents using InDesign rather than Quark. Includes - The InDesign interface - menus and palettes - New document settings...

...be able to produce your own pages on screen. Includes: - Tools, menus and palettes - What makes a good design - Setting up a template - Using an effective...

...Using the shortcuts and new features of InDesign - Typographical controls - Adjusting hyphenation and justification - Using styles - Tables and...

...Suitable for: Journalists, PR, internal and external communications staff and marketeers who write for websites. Journalists, PR, internal and external...

...How readers differ - taking account of surfers and users. Keeping readers' attention. Includes: - Thinking 'international' in words and style...

...enhance your web analysis - Tracking and reporting – sharing with others in the team...

...you attend the Presenting Podcasts course the day after, the fee for both days is £680 +...

...navigation styles - Design: page sizes, fonts and images - How does HTML work? - Integrating sound and video - Flash, podcasts, video, blogs and...

...dos and don'ts Building interest to keep your audience Coping with noise Presentation - coping in front of the camera Exercises in audio and camera presentation...

...site in search engine rankings. For anyone responsible for attracting visitors and boosting their site position on search engine rankings. The technology...

...Includes: - Why journalists re-write PR copy for news and features - Spotting a news-worthy story or feature - Researching and writing it - Getting...

...In-house PROs and consultancy account executives. This is the senior workshop for the development of executives in PR roles. For in-house PROs and consultancy account executives...

...to improve their writing skills and those who have attended our basic workshop. Experienced PR staff who want to improve their writing skills and those...

...readers and viewers - Avoiding repetition - How good copy sells - Learn the hidden rules to solid copy - Winning headlines Not for: Experienced copywriters...