PMA Media Training courses

...Producing ads and editorial pages that combine text and imported graphics - How to use Illustrator with other programs Not for: Experienced users...

...Those who have been designing pages as part of their job for at least two years. As part of the course, delegates will redesign aspects of each other's magazines...

...Suitable for: Those with little or no knowledge of DTP ordesign, who want to produce pages on screen. Those with little or no knowledge of DTP ordesign...

...An individual look at how your publication can be improved using the same content. Includes: - The psychology of design and visual codes - Analysis...

...that go beyond those you could create using Illustrator's basic tools. Includes: - Creating complex illustrations - Converting raster graphics to vector graphics...

...This workshop builds upon your skills using additional techniques to manipulate text, pictures and pages. Includes: - Composition and hyphenation...

...applying, flattening and printing - Tables - Using keyboard shortcuts Not for: Those with no DTP experience...

...who want to produce pages on screen. This workshop combines learning Quark XPress with the basic elements of design. By the end of the workshop you...

...to learn the new facilities in the latest version of this software. This workshop will cover everything from planning and template creation...

...How writing for the web differs from traditional writing. How words can affect design considerations. Includes: - How readers differ: accounting for surfers and users...

...Suitable for: Journalists, PRs, internal and external communicators and marketeers who put up and manipulate information on the web. Journalists...

...sales and marketing people involved in promoting to and enlarging audiences for their titles and websites. How to measure and evaluate your website and Google performances...

...edit and upload their own radio-style and video programmes for the web. For those who want to learn how to record, edit and upload their own radio-style...

...Identifying and targeting your audience - Detailed site planning - how to set up a site map - Future-proofing your site - Creating targeted content...

...techniques Not for: Experienced presenters...

...Descriptions that attract search engines - Creating a searchable site design - The importance of links - Interaction of repeat visits - Page rank and trust values...

...and those who have never had any training in the basic writing skills aspect of their job. Discover how to write what a journalist will...

...This is the senior workshop for the development of executives in PR roles. Two days on the effective use of the whole PR armoury to ensure continued success and personal development...

...Suitable for: Experienced PR staff who want to improve their writing skills and those who have attended our basic workshop. Experienced PR staff who...

...For marketing and communications staff and anyone wanting a career in copywriting. A hands-on session for those who write, or want to learn more about...