PMA Media Training courses

...would like to improve their skills. Course content: For marketing and communications staff and anyone whose career involves copywriting. Those who...

...Scheduling speakers for conferences - best practice hints and tips - Making an event relevant to key media - Maximising coverage - Exhibitions that...

...Getting authority for statements - Managing the media - including 'citizen journalits' - The message and the medium - what to communicate...

...Improving the words you use, and how you use them - Dealing with clients who think they know best - Improving your case studies and features...

...faxes, emails, contracts, documents, reports or summaries as a regular part of their job. Everyone who writes as an integral part of their business...

...Structuring your writing - Planning what you want to say - Keeping to significant points and comments - Maintaining a reader's attention - Highlighting key points...

...Understanding the way new information will be perceived by the audience - Conveying your message using effective communication skills - how to be at ease with yourself...

...The different types of interview: in the studio, in your own office, on-site, in the street or over the telephone - Handling questions - especially the trick...

...For middle to senior managers, business leaders and politicians - local and national. You should have some experience of platform speaking or presenting in a business context...

...relationship between publications and contributors - Freedom of Information Act - Contempt of court and other reporting restrictions - How the law applies...

...Suitable for: Media law affects PR in two ways. You may create legal problems in the material you publish: press releases, client magazines and so...

...Suitable for: The increasing number of people in PR, journalismand general business who have to take pictures as wellas produce copy but have had no formal...

...Internal branding - examples of good and bad practice - Defining the role of the head of internal communications Not for: Those new to internal communications...

...Experienced members of a communications...

...Suitable for: Video journalists, PR and marketing executives,web and multimedia producers, corporate and training videoproducers. No previous video editing experience required...

...Suitable for: Designers and those working in production who want to focus their Photoshop skills. Designers and those working in production who want...

...Going back to basics with the principles behind effective brainstorming - How to apply creativity to a wide range of business and communications situations...

...for driving e-commerce - Adding value with online video and audience interaction - Working within a tight editorial brief and budget...

...Suitable for: Designers with some experience of Flash design who would like to learn basic and intermediate Actionscript. To gain the most from this class...

...Suitable for: PR professionals in all areas who want a better hit-rate and increased coverage. PR professionals in all areas who want a better hit-rate and increased coverage...