PMA Media Training courses

...want to read in print and online - How good copy works - The potential of online interaction; viral campaigns - The importance of brand and design...

...need to know about organising and running events - for press launches, conferences, press trips and exhibitions. Includes: - The importance of planning...

...scenario planning and foreseeing a problem - How external sources can affect you - What to do when things go wrong - Setting up spokespeople and a chain of command...

...Looking at the quality of your writing, whether news releases or features, for print or online, and how it can be improved to persudae journalists to...

...Reports, tender invitations and submissions, internal newsletters, external marketing materials, emails: this course covers the lot. The core lessons...

...the importance of the management summary - A checklist to ensure you've covered all you wanted to Not for: Those afraid of constructive criticism...

...Understanding the way new information will be perceived by the audience - Conveying your message using effective communication skills - how to be at ease with yourself...

...For all those who represent their organisation on the broadcast media. A top TV anchorperson gives you the confidence and skills to tackle any TV and radio interview effectively...

...Suitable for: Middle to senior managers, business leaders and politicians - local and national. You should have some experience of platform speaking...

...and your organisation can be held responsible under a complex and confusing legal system. Reduce the risk of huge costs and damages by understanding how the law affects...

...You may create legal problems in the material you publish: press releases, client magazines and so on. You can also advise your clients better if you understand...

...Suitable for: The increasing number of people in PR, journalismand general business who have to take pictures as wellas produce copy but have had no formal...

...The psychological contract - why employees often feel let down by employers - Running a campaign - Effective evaluation - Crisis communications...

...their internal communication skills. A vital workshop for those in government or business. For anyone new to the internal communications department of an organisation...

...Suitable for: Video journalists, PR and marketing executives,web and multimedia producers, corporate and training videoproducers. No previous video editing experience required...

...Suitable for: Designers and those working in production who want to focus their Photoshop skills. Designers and those working in production who want...

...editors and corporate communicators - or any marketing or business executive looking for an innovative strategy. For PR executives, editors and corporate communicators...

...a first-rate magazine that also keeps the customer happy. Includes: - Understanding a client's ambitions for their magazine - How to liaise effectively with clients...

...Designers with some experience of Flash design who would like to learn basic and intermediate Actionscript. To gain the most from this class...

...Things that always sell - Reaching the right person - What every journalist wants - The best time to pitch - How to overcome the hated "Did you get my release?"...