PMA Media Training courses

...to improve their skills. Marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience...

...Why date and time can make the difference between success and failure - Addressing the key media - Issuing timely invitations and the follow-up...

...Getting authority for statements - Managing the media - including 'citizen journalits' - The message and the medium - what to communicate...

...Writing usable headlines Highly experienced writers...

...Reports, tender invitations and submissions, internal newsletters, external marketing materials, emails: this course covers the lot. The core lessons...

...reports as part of their job, and want to find ways of making it easier. For all managers who have to produce reports as part of their job, and want...

...Suitable for: Anyone who has to make presentations, and wants to learn how to do it more professionally. Anyone who has to make presentations...

...For all those who represent their organisation on the broadcast media. A top TV anchorperson gives you the confidence and skills to tackle any TV and radio interview effectively...

...local and national. You should have some experience of platform speaking or or presenting in a business context. It is especially helpful to those who speak at conferences...

...How the law applies to mobile media and online publishing - When you may be affected by the laws of other countries...

...understand how the law affects your relationship with the media. Includes: - Legal risks: libel, slander and malicious falsehood. - Protecting your client's...

...and connection cable to this course. Delegates should let the tutor know the make and model of camera prior to the course...

...The psychological contract - why employees often feel let down by employers - Running a campaign - Effective evaluation - Crisis communications...

...their internal communication skills. A vital workshop for those in government or business. For anyone new to the internal communications department of an organisation...

...Designed to give anyone the basic skills and understanding of desktop video editing. Practical workshop involving hands-on editing exercises...

...scaling and cropping Saving images for the internet Keyboard commands and shortcuts Inexperienced Photoshop users...

...or any marketing or business executive looking for an innovative strategy. This workshop is presented in a 'Better Brainstorming' format - a training programme...

...marketing tool - The online/print balance - How to make readers feel the magazine has value, and is a reward for customer loyalty - The magazine as a vehicle...

...shapes and layers Using and manipulating text Enhancing designs with images: exercises in workflow Colour effects, blend modes and filters Using the...

...Things that always sell - Reaching the right person - What every journalist wants - The best time to pitch - How to overcome the hated "Did you get my release?"...