PMA Media Training courses

...Those who have one or two years' experience and would like to improve their skills. An intensive, hands-on session for those with some experience...

...especially with competitions from the web - Press kits that get used - How to prevent press trips turning into press jaunts Not for: Seasoned event managers...

...Suitable for: PR agencies or in-house press officers who need a 'what-if?' mechanism in place if something goes wrong. PR agencies or in-house press officers...

...Writing usable headlines Highly experienced writers...

...Reports, tender invitations and submissions, internal newsletters, external marketing materials, emails: this course covers the lot. The core lessons...

...Suitable for: All managers who have to produce reports as part of their job, and want to find ways of making it easier. All managers who have to produce...

...A look at the skill set needed to sell ideas to an audience. Includes: - How to sell yourself in the first two minutes - Opening with impact...

...For all those who represent their organisation on the broadcast media. A top TV anchorperson gives you the confidence and skills to tackle any TV and radio interview effectively...

...or presenting in a business context. It is especially helpful to those who speak at conferences. Middle to senior managers, business leaders and politicians...

...Libel - Privacy and other human rights issues - Breach of confidence and the public interest defence - Copyright, moral rights and how they affect...

...good name and brand identity - Protecting your client from press intrusion: privacy and confidentiality - Press regulation and what you can do when it goes wrong...

...Better picture composition and appreciation - Lenses and flash techniques - Manipulating and enhancing the digital photograph - Breaking away from standard...

...The psychological contract - why employees often feel let down by employers - Running a campaign - Effective evaluation - Crisis communications...

...their internal communication skills. A vital workshop for those in government or business. For anyone new to the internal communications department of an organisation...

...Designed to give anyone the basic skills and understanding of desktop video editing. Practical workshop involving hands-on editing exercises...

...Suitable for: Designers and those working in production who want to focus their Photoshop skills. Designers and those working in production who want...

...Explanation of the best way to sell your creative ideas in presentations and pitches, including problem-solving The narrow minded!...

...Suitable for: Editors and senior staff on contract-published magazines. Editors and senior staff on contract-published magazines. Discover ways to create...

...shapes and layers Using and manipulating text Enhancing designs with images: exercises in workflow Colour effects, blend modes and filters Using the...

...from newspapers and magazines to radio and TV. The opportunities - and why PR so often fails to capitalise. Includes: - Getting the story right...