Marketing Postgraduate Degrees

...Analysing Buyer Behaviour and Brand Dynamics (Core,20 Credits) Relationship Marketing in a Global Context (Core,20 Credits) Dissertation Preparation and Research Methods... Learn about: Marketing Management, Relationship Marketing, Business Marketing...

...and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations... Learn about: Global Branding, Global Business, Social Media...

...There will be several lectures on quantitative methods to supplement qualitative discussions. Where necessary, specialized software to aid in such discussions...

...The Saïd Business School is a young school in an ancient university, but it has already generated outstanding research strengths and our DPhil... Learn about: Network Training, Financial Training, Business School...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Full Time, Digital Marketing...

...recognised by employers as evidence of competency for careers in strategic marketing. Special features Expert Tutors All Oxford Business College lecturers...

...concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences... Learn about: Strategic Management...

...If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either... Learn about: Digital Marketing, Brand Management, Marketing Management...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Full Time, Digital Marketing...

...skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout... Learn about: Marketing Management, Digital Marketing, Marketing in Practice...

...increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive...

...Your individual employment prospects will be enhanced through knowledge of marketing and digital marketing theory and practice. In addition... Learn about: Digital Marketing, Customer Relationship Management, Social Media...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Digital Marketing, Full Time...

...skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout... Learn about: Brand Management, Advanced Marketing Management, Management Dissertation...

..."strategic management" research. The course is not designed to survey the field of strategy. Rather, the focus is on getting a closer understanding... Learn about: Strategic Management...

...in a marketing role instead of completing either a dissertation or client project.The typical length of the placement is 6 to 8 months. By gaining... Learn about: Brand Management, Organisational Behaviour, Event Management...

...you make an immediate impact in the workplace. Strategic Marketing for Sustainable Competitive Advantage (Core,20 Credits) Marketing Research and Analytics... Learn about: Full Time...

...in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and... Learn about: Marketing Communications, Digital Marketing, Marketing Simulation...

...and can be tailored to include a second specialisation. The Master of Marketing Management requires the completion of 96 units, which must consist... Learn about: Business and Management, International Business Management, International Business...

...with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions... Learn about: Customer Service, Strategic Management, Digital Marketing...