Marketing Postgraduate Degrees

...‘knowledge’ across the social sciences. Teaching addresses (natural) science as a method of obtaining knowledge and the interpretative tradition in the social sciences... Learn about: Social Science...

...supported across the organisation. You'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour... Learn about: Marketing Research, Marketing Management, Principles of Marketing...

...to review our current areas of research supervision. The aim of our research programmes is to give each student the best possible foundation from which...

...anticipating competitive price responses. Lectures: 3 sessions / week, 1.5 hours / session This course is designed to teach students how to price goods and services... Learn about: Team Training...

...20 credits Contemporary Issues in Strategic Marketing, 20 credits Marketing Analytics, 20 credits Problem Solving & Strategic Marketing as Practice...

...Analysing Buyer Behaviour and Brand Dynamics (Core,20 Credits) Relationship Marketing in a Global Context (Core,20 Credits) Dissertation Preparation and Research Methods... Learn about: Relationship Marketing, Business Marketing, Marketing Management...

...and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations... Learn about: Strategic Management, Financial Aspects, Global Branding...

...There will be several lectures on quantitative methods to supplement qualitative discussions. Where necessary, specialized software to aid in such discussions...

...The Saïd Business School is a young school in an ancient university, but it has already generated outstanding research strengths and our DPhil... Learn about: Financial Training, Network Training, Business School...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Full Time, Digital Marketing...

...recognised by employers as evidence of competency for careers in strategic marketing. Special features Expert Tutors All Oxford Business College lecturers...

...concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences... Learn about: Strategic Management...

...If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either... Learn about: Digital Marketing, Social Media, Brand Management...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Full Time, Digital Marketing...

...skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout... Learn about: Digital Marketing, Brand Management, Business Models...

...increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive...

...Your individual employment prospects will be enhanced through knowledge of marketing and digital marketing theory and practice. In addition... Learn about: Social Media, Strategic Planning, Customer behaviour...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Full Time, Digital Marketing...

...skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout... Learn about: Creative Communications, Marketing Management, Brand Management...

..."strategic management" research. The course is not designed to survey the field of strategy. Rather, the focus is on getting a closer understanding... Learn about: Strategic Management...