Practical Pr Essentials (pr Part 1)
Course
In London
Description
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Type
Course
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Methodology
Inhouse
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Location
London
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Duration
2 Days
Suitable for: Anyone new to PR, and those changing roles within consultancies or in-house PR departments. This is thefirst part of a structured modular series (for more advanced courses see PR part 2, this page and part 3, page 64)
Facilities
Location
Start date
Start date
Reviews
Course programme
For anyone new to PR, and those changing roles within consultancies or in-house PR departments. A hands-on workshop involving
practical exercises and the chance to discuss your individual projects and problems. Includes: - Understanding the demands of the media
- How to use the press, TV, radio and the internet
- Effective press releases and newsletters
- Improving basic writing skills
- Building media relations
- Preparing for radio, podcast and TV interviews
- Maximising event coverage
- Research and evaluation
- The principles of planning and an introduction to wider
PR techniques Those with more than 18 months' experience
Practical Pr Essentials (pr Part 1)