Practical Public Relations (Online)

University of the Arts London (UAL)

Course

Online

£ 550 VAT inc.

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Description

  • Type

    Course

  • Methodology

    Online

  • Duration

    6 Weeks

  • Start date

    Different dates available

This course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. By the end of the course you will be able to write a press release, devise a PR plan and evaluate the PR campaigns of other organisations. You will learn what journalists want and what makes a good story as well as, how their world and the world of PR is changing with the rise of new digital channels and the citizen journalist.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

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Subjects

  • Public Relations
  • Digital Marketing
  • PR training
  • Public
  • Planning
  • Writing
  • Social Media
  • Media
  • PR
  • Press

Course programme

This course will be taught over University of the Arts London's online platform. Each session will last one hour, home work assignments will be set for completion between classes. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses webpage.

Topics Covered

  • Fundamentals of public relations
  • Identifying stakeholders
  • PR planning
  • PR tactics
  • Liaising with the media
  • What journalists want
  • Writing a news release
  • The relevance of Social Media

Course Outcomes

By the end of this course you should be able to:
Put together a simple PR plan
Understand the basic principles of public relations
Understand how PR contributes to organisational success
Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.

Level: Beginner

Follow Up Courses

After you have completed this course you may want to try Digital Marketing (Online).

This course is also available as a classroom course: Practical Public Relations.

See related categories

Practical Public Relations (Online)

£ 550 VAT inc.

The best Public Relations courses

See all

See all