Press Release Writing

To learn how to write effective press releases. To improve writing style and structuring a professional press release. Learning the do's and do not's of press release writing.

Anyone who wants to improve their writing skills and wishing to understand the mechanisms of writing press releases and how to make good contacts with the media. The focus is on developing skills by learning in a practical environment.

Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

A CPD Certificate and an LSPR Advanced Certificate in Press Release Writing.

Taught by the leading journalist Marianne Gray, you will be taught the fundamentals of press release writing including the 5 W's of Who, Why, Where, What and When and learn how to write effective press releases.

You will be contacted by a course advisor who will send you specific information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.

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The main advantage of LSPR courses is their relevance to the current job market, our experience developed since 1992, the way we train and the career outcomes.
Unlike many competitors, who are still immersed in traditional delivery and preoccupied with case studies, LSPR takes a more modern and practical approach. Our courses are thought provoking, challenging, dynamic and focused on the new skills required to stay ahead of changes in the industry.
All our courses have a unique blend of theory and practice, which stimulates the course participant into re-thinking much of what they understand or appreciate about modern brand communications. We focus participants on brand advocacy and reveal the secret of how to influence and persuade people about your ideas and brands. Whether you are doing our main Diploma course or one of our Certificate courses, you obtain benefit from three factors: quality and depth of the training materials, the experience and delivery of the trainers and thirdly, our use of scenarios and critical thinking exercises, which are some of the best in the industry.
We are different from our competitors in that our approach is focused on reputation management and adopting a holistic approach and we understand brands and their management better than most.
Our trainers have to be practitioners and have genuine PR experience. Another important reason why LSPR has advantages over competitors is that the job outcomes and career improvements are well documented. As a result of our courses and training, 30% of those surveyed between 2002 and 2008 changed career. 95% of those being sponsored to attend the training were promoted and a significant number of delegates with little or no prior experience of PR gained employment as a direct result of their training and qualification from LSPR.

The course runs over one day - 10.30am - 4.30pm.