Professional Writing: For Media and PR Practitioners

In Putney

£ 3,600 + VAT

Description

  • Typology

    Course

  • Location

    Putney

  • Duration

    2 Days

Description


Suitable for: Marketing, PR and HR practitioners in private organisations and government departments who need to commission or write persuasive copy for internal or external audiences.

Facilities

Location

Starts

Putney (London)
The Point, 3rd Floor, 210 New Kings Road, SW6 4NZ

Starts

On request

Questions & Answers

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Who do you want to respond to your question/enquiry?

We will only publish your name and question

Subjects

  • PR

Course programme

This is a practical course that gives delegates opportunities to improve their writing skills. It examines how to communicate business messages to employees, customers and the media through press releases, feature articles and news stories.


Who should attend?

Marketing, PR and HR practitioners in private organisations and government departments who need to commission or write persuasive copy for internal or external audiences.


Benefits of Attending



By the end of the course you will be able to:


  • Understand the difference between writing news stories and features
  • Understand what makes a press release news-worthy
  • Apply the golden rules of writing
  • Know the tricks of the journalist's trade
  • Apply proofreading skills
  • Demonstrate effective interviewing techniques
  • Apply grammar and punctuation essentials
  • Maintain the reader's interest
Programme Outline
  • Write for Your Reader
  • Press Releases
  • News Writing
  • Feature Writing
  • Interviewing Skills
  • Proofreading

Professional Writing: For Media and PR Practitioners

£ 3,600 + VAT