Not for Profit Marketing: a beginner's guide

Course summary

This one day course offers an introduction to marketing for not-for- profit organisations wanting to understand the basics of marketing and how the principles can be applied to the work of charities. It will give you a good grounding in the marketing fundamentals necessary to develop your own marketing strategy and help your organisation grow.


Course outline

The course will cover

• Benefits of marketing
• Setting objectives
• Market research and planning
  • SWOT
  • PEST analysis
  • identifying and understanding customer needs
• Market segmentation and targeting
• Branding
  • Brand values
  • Brand positioning
• The marketing mix
• Advertising. Promotion and Public relations

Who is this course for?

The course is designed for anyone working in the voluntary and charity sector who want to understand the basics of marketing with a view to implementing a strategy in their organisation. It is however best suited to small or medium sized charities and not suitable for experienced staff within larger charity marketing departments.


What will this course help me do: learning outcomes?

By the end of the course, you will have the understanding and confidence to develop a research, plan and develop a marketing strategy to help your organisation grow.