Public Relations - Issue Management
Course
In Hammersmith
Description
-
Type
Course
-
Level
Intermediate
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Location
Hammersmith
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Duration
1 Day
Target audience
Chief Communications Officers
Public relations and communications directors, managers, practitioners and staff.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Public Relations
- Public
- Communications
- Processes
- Completion
- Management
- Evolution
- Communication
- Component
- Strategic
Course programme
- The rise of issue management
- Tools and processes
- Developing an issue strategy
- Evolution of issue management
Upon completion of this course, you will be able to understand:
- How to characterise an issue and the difference between issues and other management problems.
- That issues progress through a life cycle and the stage an issue has reached.
- Characteristics of issues and the different driving forces of corporate and activist issues.
- Issue management as both a communication discipline and as a component of broader strategic thinking.
- How to develop a basic issue strategy using a four-step plan.
Public Relations - Issue Management