Public Relations - Issue Management

Course

In Hammersmith

£ 530 VAT inc.

Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience

Chief Communications Officers
Public relations and communications directors, managers, practitioners and staff.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Public Relations
  • Public
  • Communications
  • Processes
  • Completion
  • Management
  • Evolution
  • Communication
  • Component
  • Strategic

Course programme

Issue Management
  • The rise of issue management
  • Tools and processes
  • Developing an issue strategy
  • Evolution of issue management
Learning outcomes

Upon completion of this course, you will be able to understand:

  • How to characterise an issue and the difference between issues and other management problems.
  • That issues progress through a life cycle and the stage an issue has reached.
  • Characteristics of issues and the different driving forces of corporate and activist issues.
  • Issue management as both a communication discipline and as a component of broader strategic thinking.
  • How to develop a basic issue strategy using a four-step plan.

Public Relations - Issue Management

£ 530 VAT inc.