Research in Action Summer School

Objective
Research in Action is a 5-day course aimed at researchers with 2 years' experience or more. The focus of the course is to enable delegates to develop more advanced research skills and a keener business/commercial awareness.
Combining expert trainers and MRS's experience and expertise in providing quality training for research practitioners, Research in Action offers a stimulating mix of activities within a 5-day programme.

Learning outcomes
By the end of the course, delegates should be able to:

• identify clearly how research can support decision making in a wide range of business contexts
• demonstrate a full understanding of the underlying principles of a range of approaches to researching business problems
• make appropriate, well-argued choices for the design and conduct of research projects for a given range of business situations
• select the most appropriate research techniques and approaches for given research objectives and business contexts
• understand and apply a range of approaches to the analysis and interpretation of research data
• present findings and recommendations in ways which provide maximum support to the decision-making process
• manage research projects effectively

Who will benefit?
This course will benefit research practitioners and research users who have a sound grasp of research methods and techniques. It will bring benefits to researchers from a wide range of backgrounds, including client researchers, supply-side researchers, advertising planners and those who advise others of the research process.