Researching Children and Young People

The Market Research Society (MRS)

Course

In London

£ 910 + VAT

The best Market Analysis courses

See all

See all

Description

  • Type

    Course

  • Location

    London

This course enables you to: understand the value of research amongst children and young people and how it can be used to improve brand strategy and performance. Suitable for: This course will benefit clientside or agency researchers wishing to gain a greater understanding of children and young people within the context of research.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

Children and Youth Research
Gaining research skills and understanding the value of insight into children and young people

Objective
This course enables you to:
  • understand the value of research amongst children and young people and how it can be used to improve brand strategy and performance.

Learning outcomes
By the end of the course, delegates should:
  • understand the development stages children and young people go through and the impact these stages have on the research approach
  • be aware of differences between age groups, genders and children from different backgrounds and the implications of these differences for research
  • know how children and young people process, respond and react to the world of technology, brands and advertising
  • know how to:
    • create a stimulating research environment for children and young people
    • set up and moderate qualitative research with children and young people
    • cope in 'difficult' research situations
    • approach analysis and reporting of qualitative data resulting from research with children and young people
This course will immerse the delegates in the world of children and young people, and provide hands-on experience of moderating a group.

Who will benefit?
This course will benefit clientside or agency researchers wishing to gain a greater understanding of children and young people within the context of research.

See related categories

Researching Children and Young People

£ 910 + VAT

The best Market Analysis courses

See all

See all