SALES FOUNDATION

All too often a salesperson arrives in a new company and is given a one to two-week induction which normally involves shadowing a senior salesperson and a quick walkaround each department in the company. They are then given their business cards, products and market and told to “sink or swim”. We understand why a business will want to have someone cover a region especially if the area has not been serviced for some time but putting a salesperson into the field too earlier can have a detrimental impact on your business.

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If you are new to sales, coming from an academic or another discipline background our Foundation programme has been carefully designed to give you a 360 insight into selling. We start our training by debunking the many myths of selling and the misapprehension that selling is secondary to the product offering, operations and finance.

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Understanding and identifying who your target market is, how you will reach them and the processes to convert them to a client while retaining them for future business will help you get the best start possible in your sales career. Of course, after you have served your client well we will show you when and how to ask for a referral.