Sales Foundations Training Course

Sales is arguably the most important function in any business. It not only generates the lion’s share of any organization’s revenues, but plays a key role in business development. Selling, however, is also one of the most difficult business skills to master and to manage successfully. Why do consumers and organizations buy in the first place and what drives their purchase decisions? Which kinds of sales approaches are best for your target markets? How do you develop strong customer relationships? How do you negotiate successful sales with your prospective customers? Being able to attract and retain customers requires a deep understanding of these key aspects of the sales function.