SEO (SEARCH ENGINE OPTIMIZATION) TRAINING

COURSE DETAILS & CURRICULUM

1) What is SEO and why is it necessary for your business
2) On-page SEO elements. How to apply simple yet powerful on-page SEO steps on your website
3) Quick wins for Technical SEO (on-page optimization)
4) Advanced Technical SEO
5) Off-page SEO elements. How to apply simple yet powerful off-page SEO strategies for your website - content, keywords focus, media, creative, and more
6) Quick wins for off-page SEO
6) SEO Analytics - regularly track the results from your SEO efforts and make powerful decisions based on that
7) What is Google Analytics and how to use it for your SEO strategy
8) Google Webmasters and how to use it
9) Google My Business and how to use it
10) Google pagespeed and TestMySite tools
11) Practice sessions
12) Introduction to Google Ads
13) Introduction to Facebook Ads, LinkedIn Ads, Twitter Ads
14) Difference between PPC and SEO
15) Make SEO your Business!