Social Media Marketing (Level 3) Course
Course
Distance
Description
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Type
Course
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Methodology
Distance Learning
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Class hours
80h
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Duration
12 Months
Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation's marketing and PR strategy. It has become a worldwide trend in which helps businesses and organizations connect with their customers online.
Become a social media whizz with this distance learning Level 3 Social Media Marketing course.
Course Objectives
On this course, you'll be able to:
Gain an in-depth knowledge of the reasons and requirements for social media marketing.
Discover the importance of aligning your social media marketing with a business plan.
Learn how to implement and monitor your use of social media.
Discover the tools you can use to optimise your social media marketing plan.
About this course
Key Topics
Unit 1: Requirements for Social Media Marketing
Unit 2: Cost and Time Management
Unit 3: Developing the Business Plan
Unit 4: Implementing Social Media Tools
Unit 5: Monitoring Social Media Tools
Unit 6: Reviewing Social Media Tools
No Entry Requirements
NCFE Level 3 Award in Social Media Marketing
Reviews
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I am looking forward to starting my new career.
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Course rating
Recommended
Centre rating
Deborah M
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 11 years
Subjects
- Social Media
- IT
- Media
- Media Marketing
- Marketing
Teachers and trainers (1)
Support Advisor
Support Advisor
Course programme
Unit 1: Requirements for Social Media Marketing
- What is social media?
- The power of social media
- The power of YouTube
- Mobile social media
- Social media and relationships
- Distinction from industrial media
- Managing social media
- Top three social networks
- 17 concrete rules
- Ownership of social media content
- Legal regulations
Unit 2: Cost and Time Management
- Business planning
- Creating a clear vision
- Brand values
- Brand awareness
- Brand elements
- Three ways social media can help your business
- Three ways social media can hurt your business
- Time and motion studies
- Basic psychology
- Social networking tools
- Social media sites
- Professional networking sites
- Niche social media sites
- General social media sites
- Job sites
Unit 3: Developing the Business Plan
- Social media policy
- Be careful what you Tweet!
- Top 12 rules of social media etiquette
- Social media usage
- Knowing the 'Lingo'
- Common cyber terms
- Other social networks
- Business plan monitoring
- Analysing risk and contingency planning
- What is a contingency plan?
- Free ways to measure social media success
Unit 4: Implementing Social Media Tools
- Guide to using social networks for business
- Social media marketing
- Facebook case studies
- YouTube case studies
- The Twitter project
Unit 5: Monitoring Social Media Tools
- Email marketing
- RSS
- SMS
- Websites
- Blogs
- Chat rooms
- Using a range of media and technology
- Charities and social media
- Social visitor flow
Unit 6: Reviewing Social Media Tools
- Why should you bother measuring social media?
- Terminology
- Reviewing your progress
- Why it is crucial to review the progress of your business
- Setting the direction
- Assess your core activities
- Assess your business efficiency
- Review your financial position
- Conduct a competitor analysis
- Conduct a customer and market analysis
- Redefine your business goals
- Models for your strategic analysis
- Records and record keeping
Course Enrolment Fees
Our aim is to provide you with the best deal available, therefore the registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Social Media Marketing home study course is £436.25, though for a limited time we are offering you the opportunity to pay only £349 which is a 20% discount if you enrol online and pay in full.
You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £87.25 and then 4 equal payments of £87.25 per month. The first instalment is paid about a month after you receive your course.
Social Media Marketing (Level 3) Course