Travel and Tourism Diploma (Level 5)

Travel & Tourism - Course Outline

This intensive yet digestible Travel & Tourism : Diploma - Level 5 is delivered across 12 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Module 1 - An introduction to Travel & Tourism

This module covers the following topics:

• Leisure Tourism
• Business Tourism
• Differences between Business Travel and Leisure Travel
• Visiting Friends and Relatives (VFR)
• Motivating Factors – Wanting to Travel
• The Development of Leisure Travel
• Advantages of a Package Holiday
• The Disadvantages of Package Holidays
• Self- Packaged Holidays
• Changes in Travel and Tourism
• Types of Tourist Destinations
• Culture and Heritage
• Plus more

Module 2 - Tourism Management: Tourism Products & Services

This module covers the following topics:

• The Marketing Mix
• The Components of the Tourism Product
• The Product Life Cycle
• Plus more

Module 3 - Concept of Tourism & Tourism System

This module covers the following topics:

• Organisers and Retailers
• Tour Operators
• Travel Management Services
• Information Technology and The Travel Trade
• Consumer Protection
• Checklist - Working With the Travel Trade
• Plus more

Module 4 - Tour Operations Management

This module covers the following topics:

• Transportation Reservations
• Finding a Reputable Agent
• Using a Travel Agent for International Travel
• Plus more

Module 5 - Travel and Tourism Marketing and Sales

This module covers the following topics:

• A Marketing Strategy
• The GTA’s Marketing Role
• Printed and Audiovisual Material
• Travel and Agency Familiarisation Trips
• Travel Trade Shows and Exhibitions
• Measuring Promotional Effectiveness
• Marketing Objective and Results
• Marketing Activities
• Plus more

Module 6 - Importance of Quality Customer Service

This module covers the following topics:

• The Concept of Quality Management In Services
• Quality Management in Tourism
• Caring For Customers in Tourism
• Plus more

Module 7- Managing Human Resources in Tourism Industry

This module covers the following topics:

• The Importance of Human Resources
• The Human Resources Development Strategy
• A National Council for Tourism Education and Training
• Linking Types and Levels of Training
• Rewards, Benefits, and Compensation
• Human Resources Information Systems
• Plus more

Module 8 - Transport Management System

This module covers the following topics:

• Changes in Transportation
• Transport Principles
• Comparing Different Forms of Land Travel
• Advantages and Disadvantages of Different Types of Transportation
• Issues In Transport Management
• Transport and Environment
• Plus more

Module 9 - Sustainable Tourism

This module covers the following topics:

• Sustainable Development
• Sustainable Tourism and Development
• Roles and Responsibilities
• Plus more

Module 10 -Managing Public Awareness Programmes

This module covers the following topics:

• The Role of Public Awareness
• Local Community Involvement
• The Role of a Local Community Tourism Action Group
• Relations with the Press
• Workshops and Seminars
• Campaigns
• Making the Tourists Aware
• Plus more

Module 11 -Crisis Management

This module covers the following topics:

• Following a Crisis: Restoring Tourist Confidence
• Putting a Communications Strategy in Place
• Prepare A Crisis Management Plan
• Reviewing Security Systems
• Minimising Damage in a Crisis
• Plus more